Strike Ads Names DXTA Technology as Exclusive Representative of Gameloft in GCC
A Groundbreaking Partnership to Revolutionize Digital Advertising Through Innovative Gaming Experiences
Dubai, UAE – 31st July 2024
DXTA Technology, a subsidiary of W Group Holding and a regional pioneer in smart solutions and infrastructure commercialization, is proud to announce a strategic partnership with Strike Ads, a progressive digital media house representing prominent global digital ad tech companies, publishers, and gamification solutions within the MEA region. This alliance names DXTA as the exclusive representative for Gameloft, one of Strike Ads’ premier products, in the GCC region.
Gameloft has always been at the forefront of mobile gaming, playing a pivotal role in shaping the global gaming landscape we know today. Since being one of the first to bring games to mobile phones in 2000, Gameloft has created multi-award-winning games for PCs, consoles, and the latest digital platforms. Fueled by passion and driven by a vision, Gameloft aspires to lead the way, set new standards, and deliver amazing gaming experiences to players everywhere.
With the largest gaming catalogue of hundreds of games, Gameloft Business Solutions provides customized gaming packages and subscription-based offers with carrier-billing solutions across the globe.
A New Horizon for Digital Advertising
Gameloft’s in-house team, known for its innovative practices and exceptional talent, is set to enhance the digital advertising landscape in the GCC through a strategic collaboration with DXTA. By leveraging Gameloft’s cutting-edge technology and comprehensive gaming solutions, this partnership aims to create engaging and interactive brand experiences.
This collaboration with Strike Ads marks a transformative step for W Group Holding, elevating their portfolio to a new horizon of experiential advertising. By integrating Gameloft’s advanced gaming solutions with their smart technology offerings, W Group Holding is poised to revolutionize the advertising sector. The new vertical will not only complement existing smart solutions but also create unparalleled opportunities for immersive brand experiences. Together, they aim to redefine the digital advertising landscape in the GCC, driving innovation and delivering exceptional value to clients and partners.
“We are thrilled to partner with Strike Ads to represent Gameloft, a pioneer in the mobile gaming industry. This partnership marks a significant milestone for DXTA Technology and the digital advertising sector in the GCC. Together, we will elevate the industry to a new level of engagement and experiential marketing, leveraging the power of gaming to create fun and interactive connections between brands and consumers,” said Ayman Haydar, CEO of DXTA Technology. “Through Gameloft’s global partnerships and cutting-edge technology, we will deliver tailored digital opportunities that resonate with audiences and drive impactful results for marketers.”
Marwan Mostafa, CEO of Strike Ads, added, “Embarking on this exciting journey with DXTA Technology as Gameloft’s exclusive representative in the GCC celebrates the fusion of gaming leadership—led by Strike Ads and Gameloft—with DXTA’s tech knowledge and regional expertise. As we expand beyond Egypt and North Africa, this marks the beginning of a powerful alliance. Our partnership brings immense value to the market, empowering brands and agencies to tap into the rising demand for gaming experiences.”
The Importance of the Gaming Industry
The gaming industry is a powerhouse, with 3.2 billion players around the world. Mobile devices are the number one platform for gaming, making it a vital channel for reaching a wide audience. Players are twice as receptive to in-game ads compared to traditional digital media, driving high brand awareness and positive sentiments for brand likeability. Additionally, gaming generates a 22-second average attention time, significantly boosting purchase intent by +23% for engagement times over 15 seconds. This makes gaming an unparalleled medium for creating impactful and memorable brand experiences.
Innovative Ad Solutions
Both DXTA and Strike Ads bring a wealth of expertise in ad targeting, buying, and unique ad delivery, all supported by a transparent set of metrics. Their suite of gaming platforms is designed to engage players at every touchpoint, offering a diverse range of ad types and placements that ensure efficiency and effectiveness.
