Dubai Metro – Route 2020

We played an essential role as signage consultants for the Dubai Metro Route 2020 project, orchestrating the design of unique digital and static signages across seven metro stations. Our services encompassed a comprehensive advertising strategy, CAPEX and ROI analysis, review of plans, recommendation of strategic locations, detailed technical specifications, feasibility studies for new digital media, implementation of a Content Management System for passenger information content, project cost estimation, and evaluation of commercial use for advertising and user engagement.  

Our role enhanced both commuter experience and revenue generation potential. 

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